Jeep has launched a new limited-run version of its iconic off-roader — the Wrangler Willys ‘41 Special Edition — in India. Priced at ₹73.16 lakh (ex-showroom), this special edition pays homage to the legendary 1941 Willys MB, the vehicle that laid the groundwork for every Jeep that followed. Only 30 units of this model will be available, making it a rare collectible for off-road enthusiasts and brand loyalists.
A Modern Nod to 1941
The Willys ‘41 Special Edition is based on the top-spec Rubicon variant of the Wrangler and brings several visual and functional upgrades. The exclusive “41 Green” paint leads the design changes, a shade reminiscent of the military green used on the original Willys. A prominent “1941” hood decal reinforces the connection to Jeep’s wartime origins. Buyers can also opt for standard Wrangler colors like white, black, red, and grey, but green remains a defining feature of this edition.
What’s New?
While the core mechanical setup remains untouched — a 2.0-litre turbo-petrol engine producing 270hp and 400Nm, mated to an 8-speed automatic gearbox and full-time 4×4 system — the Willys Edition stands out through added features and accessories.
Key highlights include:
- Powered side steps for easier ingress and egress
- Front and rear dash cameras for added safety on and off the road
- All-weather floor mats
- New interior grab handles
Jeep also offers optional adventure-ready accessories priced at ₹4.56 lakh. These include a Sunrider rooftop and a roof carrier with a side ladder, appealing to buyers who want their Wrangler to look the part of a rugged expedition machine.
Pricing and Positioning
The Willys ‘41 Special Edition commands a premium of ₹1.51 lakh over the standard Wrangler Rubicon, which retails at ₹71.65 lakh (ex-showroom). While the core performance remains the same, the exclusivity and the nostalgia-laden aesthetic help justify the extra cost.
| Variant | Ex-Showroom Price |
|---|---|
| Jeep Wrangler Rubicon | ₹71.65 lakh |
| Willys ’41 Special Edition | ₹73.16 lakh |
