Hyundai Motor India is preparing to launch 26 new vehicles by FY2030 to regain lost market share and respond to intensifying competition from Tata Motors and Mahindra. Despite being India’s second-largest passenger vehicle manufacturer, Hyundai has experienced a decline in market share and sales in recent quarters, especially in the SUV and EV segments. The company’s leadership, including MD & CEO Unsoo Kim, recently announced its most aggressive product strategy. The plan includes 20 internal combustion engine (ICE) vehicles and six electric vehicles (EVs), encompassing a mix of all-new models, significant updates to existing models, and facelifts.
Product Strategy and Model Pipeline
The upcoming product lineup will feature various vehicles across segments and price points. Hyundai has confirmed that it will continue investing in ICE vehicles to maintain volume, while simultaneously developing India-specific EVs and hybrid models to address the growing demand for alternative powertrains.
Key models expected in the rollout include:
- The next-generation Hyundai Venue, scheduled for launch by the end of 2025
- A third-generation Hyundai Creta, expected in 2027
- A mid-cycle update for the Creta Electric
- A new 7-seater hybrid SUV positioned between the Alcazar and Tucson
- A facelifted Hyundai Ioniq 5 in 2025
- A new micro electric SUV inspired by the global Inster EV
Hyundai will also begin production at its new manufacturing facility in Talegaon near Pune by the third quarter of 2026. This plant will support the launch and scale-up of new models, particularly hybrid and electric vehicles.
Hybrid Introduction and Electrification Plans
The company has confirmed that it will introduce strong hybrid vehicles, with the first hybrid model expected to launch in September 2025. Hyundai’s dual-focus strategy aims to retain leadership in the ICE market while building capability in electrified mobility. According to COO Tarun Garg, the company is fully committed to launching vigorous hybrids, although it has not yet disclosed specific product details beyond the initial model.
Business Performance and Market Context
Hyundai reported a 4 percent decline in consolidated profit after tax in Q4 FY2025, falling to ₹1,614 crore from ₹1,677 crore in the same period of the previous fiscal year. Domestic sales dropped from 160,317 units to 153,550 units, although exports increased from 33,400 to 38,100 units. The company also achieved its highest-ever domestic SUV contribution at 68.5 percent.
Wrap Up
The success of Hyundai’s upcoming launches will be critical in determining its ability to maintain and grow its presence in the Indian automotive market. The company aims to reinforce its brand appeal, increase customer engagement, and secure its long-term position in one of its most important global markets.
Hyundai’s execution over the next five years will be instrumental in shaping its future in India’s increasingly competitive passenger vehicle segment.
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