Founded on October 2, 1945, Mahindra started as a steel trading company and began assembling Jeeps in 1947. Over time, the company formed partnerships with brands like Peugeot and Mitsubishi. In the 2000s, models like the Bolero and Scorpio gained popularity, solidifying Mahindra’s position in the SUV market.
Today, Mahindra is known for its range of utility vehicles that cater to diverse customer preferences. The company continues to evolve its offerings while maintaining a focus on quality and innovation in the automotive sector.
Mahindra offers a range of vehicles in India, comprising 14 models, including 4 pickup trucks and 10 SUVs. The company has announced 4 upcoming launches: the Mahindra XUV900, Mahindra Bolero 2024, Mahindra Global Pik Up, and Mahindra Thar E.
Overview of Mahindra
Mahindra, part of the Mahindra Group, was established in the 1940s and initially produced Willys Jeeps in India. Over the years, the company has focused on commercial and utility vehicles, becoming one of the leading manufacturers in the segment. It is also the world’s largest tractor manufacturer by volume and a prominent seller of passenger utility vehicles in India.
The brand is active in motorsports, participating in the Formula-E electric racing series, and is also working on an electric hypercar. Mahindra’s dealership network spans over 530 locations in India. Internationally, the company collaborates with other manufacturers and has introduced models like the Logan sedan in partnership with Renault. It also acquired brands like REVA for electric vehicles and Ssangyong for premium SUVs.
Mahindra was one of the first car manufacturers in India to introduce leasing options for its high-end models.
Future Plans
Mahindra is planning to expand its electric vehicle portfolio with models such as the XEV 9e, XUV.e8, BE 6e, and BE 9. The company is also working on updates to its established sub-brands like the Thar and Bolero, incorporating new features and designs. Other areas of focus include autonomous and alternative-fuel technologies.
