Honda currently offers 4 car models in India, comprising 1 SUV, 2 sedans, and 1 compact sedan. Additionally, Honda has 2 upcoming launches in the pipeline: the Amaze 2024 and the WR-V.
Honda, the renowned Japanese automobile manufacturer, entered the Indian market in 1996. It established a manufacturing plant in Greater Noida, Uttar Pradesh, and introduced a variety of models catering to different segments. The Honda City, their inaugural model, has remained a popular choice in India for over two decades.
Market Share
Honda holds a 2.5% market share in the Indian automotive industry, with strong performances in the mid-size sedan and compact SUV segments. The brand is well-regarded for its loyal customer base, built on a reputation for quality, performance, and reliability.
Unique Selling Points (USPs)
Honda’s success in India stems from its focus on engineering excellence, reliability, and fuel efficiency. The brand is synonymous with cars offering a smooth and comfortable driving experience, suitable for both city commutes and long-distance travel.
Competitors
Honda faces stiff competition in India from key players like Maruti Suzuki, Hyundai, Toyota, Tata Motors, Kia, and Mahindra. However, the company continues to stand out by prioritizing product quality and performance.
