Picture Credits – Tata Motors
Launch Overview
The Tata Altroz, a premium hatchback by Tata Motors was launched on 22nd January 2022. It holds great significance for Tata Motors as it marks their entry into the premium hatchback segment. The Altroz is intended to cater to the growing demand for stylish and feature-packed hatchbacks in the market.
Development and History
Conceptualization and Design
The Tata Altroz went through an extensive conceptualization and design process. The initial design phase involved creating sketches and digital models to bring the concept to life. The design team at Tata Motors worked diligently to create a car that would stand out in terms of style and aesthetics.
Evolution
Since its launch, the Tata Altroz has undergone various modifications, upgrades, and facelifts to keep up with changing market trends and customer preferences. These updates have helped to enhance the car’s appeal and keep it competitive in the ever-evolving hatchback segment.
Market Reception
The market reception of the Tata Altroz has been positive since its launch. It has garnered attention from customers for its attractive design, feature-rich interiors, and advanced technology. The car has achieved significant sales performance and has gained a considerable market share in the premium hatchback segment. Consumers have responded positively to the Altroz, appreciating its blend of style, performance, and value for money.
Design and Features
Exterior Design
The exterior design of the Tata Altroz is distinctive and eye-catching. It features a contemporary body shape with bold character lines and a dynamic stance. The front grille and headlight design add to the car’s sporty appeal. The Altroz is available in a range of attractive color options, allowing customers to personalize their car according to their preferences.
Interior Design
Inside the Altroz, customers are greeted with a well-designed and comfortable cabin. The interior aesthetics are tastefully done, with premium materials used throughout. The Altroz offers ample space for both front and rear passengers, providing a comfortable ride experience. It also boasts several comfort features, such as a touchscreen infotainment system, automatic climate control, and well-cushioned seating.
Technology and Infotainment
The Tata Altroz is equipped with advanced technology and infotainment features to enhance the driving experience. It comes with a touchscreen infotainment system that supports smartphone connectivity, allowing users to seamlessly integrate their devices. The car also offers features like voice commands, GPS navigation, and Bluetooth connectivity for hands-free calling and audio streaming.
Specifications
| Engine Type | 1.2-liter Revotron Petrol Engine (Naturally Aspirated) 1.5-liter Revotorq Turbochargeed Diesel Engine |
| Fuel Type | Petrol Diesel CNG |
| Max Power (BHP) | Petrol: 85 BHP @6000rpm Diesel: 89 BHP@4000rpm CNG: 72.41 BHP@6000rpm |
| Max Torque (Nm) | Petrol -113 Nm@3300rpm Diesel – 200 Nm@1250-3000rpm CNG -103Nm@3300rpm |
| Mileage | Petrol: 19.05 km/l (MT) Diesel: 19.70 km/l (DCT) 25.11 km/l (MT) CNG: 26.2 km/kg |
| Transmission Type | 5-speed Manual (MT) 6-speed DCT |
| Number of Gears | 5(Manual) 6(Automatic) |
| Drivetrain | FWD (Front-Wheel Drive) |
| Fuel Tank Capacity | 37 liters |
| Front Brake Type | Disc |
| Rear Brake Type | Drum |
Dimensions
| Length | 3,990 mm |
| Width | 1,755 mm |
| Height | 1,523 mm |
| Wheelbase | 2,501 mm |
| Ground Clearance | 165 mm |
| Kerb Weight | 1,036-1,098 kg (Petrol), 1,110-1,140 kg (Diesel) |
| Doors | 5 |
| Seating Capacity | 5 |
| Boot Space | 345 liters |
| Wheel Type | Steel wheels (XE, XM, XT variants) and Alloy wheels (XZ, XZ+ variants) |
| Tyre Size | 165/80 R14 (XE, XM, XT variants) and 195/55 R16 (XZ, XZ+ variants) |
| Spare Wheel | Steel wheel |
Safety Features
Safety is a priority in the Tata Altroz, with a range of safety features and equipment incorporated into the car. It comes equipped with dual front airbags, ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution), rear parking sensors, and a high-strength steel structure. The Altroz has also received favorable safety ratings, further highlighting its commitment to passenger safety.
Handling and Driving Experience
The Tata Altroz offers a comfortable and enjoyable driving experience. It features a well-tuned suspension system that absorbs bumps and undulations on the road, ensuring a smooth ride. The precise steering and responsive handling make maneuvering the Altroz effortless, whether in the city or on the highway. The chassis feels rigid.
Pricing
6.60 Lakhs – 10.74 Lakh (Ex-Showroom Price)
Available Variants
The Tata Altroz comes in multiple variants, each offering different features and specifications. Customers can choose from various trim levels, including base variants and higher-end variants. The variants differ in terms of features, performance, and pricing, allowing customers to select the one that best suits their needs and budget. –
- XE
- XM
- XT
- XZ
Competitor Comparison
In comparison to its competitors in the premium hatchback segment, the Tata Altroz holds its ground confidently. It offers a compelling package of features, performance, and design at a competitive price point. When compared to other popular hatchbacks like the Maruti Suzuki Baleno, Hyundai i20, and Volkswagen Polo, the Altroz proves to be a strong contender with its distinctive design, advanced features, and competitive pricing. Customers have a wide range of options to choose from in this segment, but the Altroz stands out as an appealing choice.